Lee Yan Fong Library

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Walvis, Tjaco.

Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. - Harlow : Financial Times Prentice Hall, 2010. - xv, 244 p. : ill. ; 24 cm.

ISBN: 9780273719953 (pbk.) 0273719955 (pbk.)

Subjects--Topical Terms:
Branding (Marketing)--Psychological aspects.

LC Class. No.: HF5415.1255 / W368 2010

Dewey Class. No.: 658.827019