Branding with brains : (Record no. 2382)

000 -LEADER
fixed length control field 00823cam a2200253 a 4500
001 - CONTROL NUMBER
control field ocn428776331
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205143556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090619s2010 enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273719953 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273719955 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number CUA000291715
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency YDXCP
-- CTN
-- CVU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number W368 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827019
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walvis, Tjaco.
9 (RLIN) 1390
Authority record control number (local)40259
245 10 - TITLE STATEMENT
Title Branding with brains :
Remainder of title the science of getting customers to choose your company /
Statement of responsibility, etc Tjaco Walvis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 244 p. :
Other physical details ill. ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Psychological aspects.
9 (RLIN) 1391
Authority record control number (local)40260
910 ## - USER-OPTION DATA (OCLC)
User-option data 20100708/w/n;ckc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Date last seen Full call number Shelving location Not for loan Source of classification or shelving scheme Permanent Location Date acquired Current Location Damaged status Koha item type Barcode Source of acquisition Price effective from Lost status
2012-05-09HF5415.1255 W368 2010Library Collection  Lee Yan Fong Library2012-04-26Lee Yan Fong Library Book00000357YBP Library Services2012-05-09 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG