Lee Yan Fong Library

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Levitt, Theodore, 1925-2006.

Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business Press, c2008. - v, 90 p. ; 17 cm. - Harvard business review classics .

Originally published in Harvard Business Review, 2004.

Includes bibliographical references (p. 81-82).

ISBN: 9781422126011 1422126013

LCCN: 2008005791

Subjects--Topical Terms:
Marketing.
Customer relations.

LC Class. No.: HF5415 / L4832 2008

Dewey Class. No.: 658.8