Marketing myopia / (Record no. 2398)

000 -LEADER
fixed length control field 01177cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15171805
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205144102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080207s2008 mau b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008005791
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422126011
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1422126013
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn191898266
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BAKER
-- BTCTA
-- BWX
-- OCLCG
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L4832 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,
Dates associated with a name 1925-2006.
9 (RLIN) 1428
Authority record control number (local)40282
245 10 - TITLE STATEMENT
Title Marketing myopia /
Statement of responsibility, etc Theodore Levitt.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business Press,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent v, 90 p. ;
Dimensions 17 cm.
490 0# - SERIES STATEMENT
Series statement Harvard business review classics
500 ## - GENERAL NOTE
General note Originally published in Harvard Business Review, 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 81-82).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 1429
Authority record control number (local)30005
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Koha item type Current Location Barcode Shelving location Source of classification or shelving scheme Full call number Price effective from Date acquired Source of acquisition Not for loan Date last seen Permanent Location Lost status Damaged status
BookLee Yan Fong Library00000318Library Collection HF5415 L4832 20082012-05-092012-04-26YBP Library Services 2012-05-09Lee Yan Fong Library  
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG