Fill, Chris,

Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull. - 7th ed. - Harlow, England : Pearson Education Limited, 2016. - xxxvi, 724 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.


Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

HF5415.123 / F55 2016

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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