Lee Yan Fong Library

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Fill, Chris,

Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull. - 7th ed. - Harlow, England : Pearson Education Limited, 2016. - xxxvi, 724 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781292092614

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / F55 2016