BookPublisher: Harlow, England : Pearson Education Limited, 2016Edition: 7th ed.Description: xxxvi, 724 p. : col. ill. ; 27 cm.ISBN: 9781292092614.Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 F55 2016 (Browse shelf) | Available | 00025774 |
Includes bibliographical references and index.