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Marketing communications : discovery, creation and conversations /

by Fill, Chris [author.]; Turnbull, Sarah.
Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson Education Limited, 2016Edition: 7th ed.Description: xxxvi, 724 p. : col. ill. ; 27 cm.ISBN: 9781292092614.Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.123 F55 2016 (Browse shelf) Available 00025774
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG