000 -LEADER |
fixed length control field |
00808nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
NY |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170921161647.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170905s2016 enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292092614 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
NY |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
F55 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Marketing communications : |
Remainder of title |
discovery, creation and conversations / |
Statement of responsibility, etc |
Chris Fill and Sarah Turnbull. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Harlow, England : |
Name of publisher, distributor, etc |
Pearson Education Limited, |
Date of publication, distribution, etc |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi, 724 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing channels. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Turnbull, Sarah. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |