Marketing communications : (Record no. 24631)

000 -LEADER
fixed length control field 00808nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170921161647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170905s2016 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092614
040 ## - CATALOGING SOURCE
Transcribing agency NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number F55 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title discovery, creation and conversations /
Statement of responsibility, etc Chris Fill and Sarah Turnbull.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 724 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turnbull, Sarah.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Full call number Shelving location Not for loan Barcode Lost status Source of classification or shelving scheme Price effective from Permanent Location Damaged status Date acquired Koha item type Current Location
2017-09-05HF5415.123 F55 2016Library Collection 00025774  2017-09-05Lee Yan Fong Library 2017-09-05BookLee Yan Fong Library

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG