Lee Yan Fong Library

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Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - 17th ed. - New York : McGraw-Hill Education, c2016. - xxxiii, 662 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 1259253066 9781259253065

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / C375 2016