International marketing / (Record no. 24694)

000 -LEADER
fixed length control field 00976cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2012020780
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170914163615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120521t20162016ph a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259253066
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259253065
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number C375 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
Authority record control number (local)30802
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 662 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
Authority record control number (local)30803
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
Authority record control number (local)30737
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
Authority record control number (local)30804
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
Authority record control number (local)30805
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Money, R. Bruce
Fuller form of name (Richard Bruce),
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Barcode Koha item type Permanent Location Price effective from Damaged status Date acquired Total Renewals Source of classification or shelving scheme Lost status Total Checkouts Shelving location Current Location Full call number Not for loan Date checked out
2017-11-2800025852BookLee Yan Fong Library2017-09-14 2017-09-142  1Library CollectionLee Yan Fong LibraryHF1416 C375 2016 2017-10-17
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG