Lee Yan Fong Library

Normal view MARC view ISBD view

Moore, Karl, 1955-

Marketing : the basics / Karl Moore and Niketh Pareek. - 2nd ed. - London ; New York : Routledge, 2010. - 240 p. : ill. ; 21 cm. - The basics .

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

ISBN: 9780415778992 (hbk.) 0415778999 (hbk.) 9780415779005 (pbk.) 0415779006 (pbk.) 9780203870341 (ebk.) 0203870344 (ebk.)

LCCN: 2010483152

Subjects--Topical Terms:
Marketing--Management.
Marketing research.
Consumer behavior--Research.
Export marketing--Management.

LC Class. No.: HF5415.13 / M664 2010

Dewey Class. No.: 658.8