Marketing : (Record no. 2524)

000 -LEADER
fixed length control field 01570cam a2200421 a 4500
001 - CONTROL NUMBER
control field 16353408
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205152448.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100728s2010 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010483152
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415778992 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415778999 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415779005 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415779006 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203870341 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203870344 (ebk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number M664 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moore, Karl,
Dates associated with a name 1955-
9 (RLIN) 1600
Authority record control number (local)40377
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the basics /
Statement of responsibility, etc Karl Moore and Niketh Pareek.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 240 p. :
Other physical details ill. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement The basics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 1601
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 1602
Authority record control number (local)28846
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
General subdivision Research.
9 (RLIN) 1603
Authority record control number (local)30488
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 1604
Authority record control number (local)34517
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pareek, Niketh.
9 (RLIN) 1605
Authority record control number (local)40378
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Shelving location Koha item type Current Location Lost status Not for loan Price effective from Date last seen Full call number Source of classification or shelving scheme Damaged status Date acquired Barcode Source of acquisition Permanent Location
Library CollectionBookLee Yan Fong Library  2012-05-162012-05-16HF5415.13 M664 2010  2012-05-0800000554YBP Library ServicesLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG