Lee Yan Fong Library

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Pride, William M.

Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, c2013. - xxiii, 550 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781111580162 (pbk.) 1111580162 (pbk.)

LCCN: 2011936464

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / P6584 2013