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Foundations of marketing /

by Pride, William M; Ferrell, O. C.
Material type: materialTypeLabelBookPublisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Edition: 5th ed.Description: xxiii, 550 p. : col. ill. ; 28 cm.ISBN: 9781111580162 (pbk.); 1111580162 (pbk.).Subject(s): Marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415 P6584 2013 (Browse shelf) Available 00000953
Total holds: 0

Includes bibliographical references and indexes.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG