Mullin, Roddy.
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. - 5th ed. - Philadelphia : Kogan Page Limited, 2010. - xviii, 262 p. : ill. ; 24 cm.
Includes index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
9780749457044 074945704X 9780749460051 (ebk) 0749460059 (ebk)
2009043351
Sales promotion.
Marketing.
HF5438.5 / M85 2010
658.8/2
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. - 5th ed. - Philadelphia : Kogan Page Limited, 2010. - xviii, 262 p. : ill. ; 24 cm.
Includes index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
9780749457044 074945704X 9780749460051 (ebk) 0749460059 (ebk)
2009043351
Sales promotion.
Marketing.
HF5438.5 / M85 2010
658.8/2
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG