Sales promotion : (Record no. 2852)

000 -LEADER
fixed length control field 01871cam a2200373 a 4500
001 - CONTROL NUMBER
control field 15951157
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206173234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091019s2010 paua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043351
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457044
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074945704X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460051 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749460059 (ebk)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn457770832
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number M85 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy.
9 (RLIN) 2096
Authority record control number (local)40704
245 10 - TITLE STATEMENT
Title Sales promotion :
Remainder of title how to create, implement & integrate campaigns that really work /
Statement of responsibility, etc Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philadelphia :
Name of publisher, distributor, etc Kogan Page Limited,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 262 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 2097
Authority record control number (local)30618
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1013/2009043351-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1013/2009043351-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1013/2009043351-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Date last seen Koha item type Permanent Location Shelving location Source of classification or shelving scheme Date acquired Damaged status Price effective from Barcode Full call number Source of acquisition Lost status Current Location
 2012-07-17BookLee Yan Fong LibraryLibrary Collection 2012-06-07 2012-07-1700000957HF5438.5 M85 2010YBP Library Services Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG