Lee Yan Fong Library

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Keyes, Jessica, 1950-

Marketing IT products and services / Jessica Keyes. - Boca Raton, FL : CRC Press, c2010. - xviii, 324 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.

ISBN: 9781439803196 (hardcover : alk. paper) 1439803196 (hardcover : alk. paper)

LCCN: 2009026888

Subjects--Topical Terms:
Marketing.
Information technology--Management.
Industrial management.

LC Class. No.: HF5415 / K464 2010

Dewey Class. No.: 004.068/8