Marketing IT products and services / (Record no. 2872)

000 -LEADER
fixed length control field 01561cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15819831
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206173827.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090716s2010 flua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009026888
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439803196 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439803196 (hardcover : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn262430630
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K464 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004.068/8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keyes, Jessica,
Dates associated with a name 1950-
9 (RLIN) 2071
Authority record control number (local)40691
245 10 - TITLE STATEMENT
Title Marketing IT products and services /
Statement of responsibility, etc Jessica Keyes.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boca Raton, FL :
Name of publisher, distributor, etc CRC Press,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 324 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology
General subdivision Management.
9 (RLIN) 2072
Authority record control number (local)30494
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management.
9 (RLIN) 2073
Authority record control number (local)28248
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Damaged status Not for loan Source of acquisition Koha item type Date last seen Date acquired Barcode Full call number Lost status Price effective from Source of classification or shelving scheme Shelving location Permanent Location Current Location
  YBP Library ServicesBook2012-07-172012-06-0700000977HF5415 K464 2010 2012-07-17 Library CollectionLee Yan Fong LibraryLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG