Lee Yan Fong Library

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Sinclair, John, 1944-

Advertising, the media and globalisation : a world in motion / John Sinclair. - Abingdon, Oxon ; New York, NY : Routledge, 2012.

Includes bibliographical references and index.

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

ISBN: 9780415668828 (hardback) 9780415668835 (pbk.) 9780203143643 (ebook)

LCCN: 2011041862

Subjects--Topical Terms:
Advertising--Social aspects.
Mass media.
Globalization--Social aspects.

LC Class. No.: HF5821 / S577 2012

Dewey Class. No.: 659.1