Advertising, the media and globalisation : a world in motion /
by
Sinclair, John
.
Material type: 
BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012ISBN: 9780415668828 (hardback); 9780415668835 (pbk.); 9780203143643 (ebook).Subject(s): Advertising -- Social aspects | Mass media | Globalization -- Social aspects
Contents:
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5821 S577 2012 (Browse shelf) | Available | 00000985 |
Total holds: 0
Includes bibliographical references and index.
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG