Lee Yan Fong Library

Normal view MARC view ISBD view

Alon, Ilan.

Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper) 9780071318204

LCCN: 2011042361

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

LC Class. No.: HF1416 / A47 2013

Dewey Class. No.: 658.8/4