Lee Yan Fong Library

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Lamb, Charles W.

Essentials of marketing / Marketing Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Australia ; Mason, Ohio : South-Western Cengage Learning, c2012. - xxiii, 648 p. : col. ill. ; 28 cm.

Previous ed.: 2009.

Includes bibliographical references (p. 612-624) and index.

ISBN: 9780538478342 (pbk) 0538478349 (pbk)

LCCN: 2010935812

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / L2623 2012

Dewey Class. No.: 658.8