Essentials of marketing / (Record no. 2973)

000 -LEADER
fixed length control field 01213cam a2200361 a 4500
001 - CONTROL NUMBER
control field 16434766
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161206185817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100826s2012 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010935812
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538478342 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538478349 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L2623 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
9 (RLIN) 3499
Authority record control number (local)60215
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia ;
-- Mason, Ohio :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 648 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 612-624) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 3500
Authority record control number (local)27836
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
9 (RLIN) 3501
Authority record control number (local)33012
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 3502
Authority record control number (local)33015
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Lost status Price effective from Shelving location Source of acquisition Barcode Date acquired Current Location Source of classification or shelving scheme Date last seen Koha item type Permanent Location Damaged status Not for loan Full call number
 2012-07-26Library CollectionYBP Library Services000010842012-06-26Lee Yan Fong Library 2012-07-26BookLee Yan Fong Library  HF5415 L2623 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG