Lee Yan Fong Library

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Ind, Nicholas.

Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. - London ; Philadelphia : Kogan Page, 2012. - x, 172 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.

ISBN: 9780749463250 (pbk.) 0749463252 (pbk.) 9780749463267 (ebook) 0749463260 (ebook)

LCCN: 2011040582

Nat. Bib. No.: GBB1D6652 bnb

Nat. Bib. Agency Control No.: 015978463 Uk

Subjects--Topical Terms:
Product management.
Branding (Marketing)
Customer relations.

LC Class. No.: HD69 B7 / I526 2012

Dewey Class. No.: 658.4/063