Brand together : how co-creation generates innovation and re-energizes brands /
by
Ind, Nicholas
; Fuller, Clare; Trevail, Charles.
Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, 2012Description: x, 172 p. : ill. ; 24 cm.ISBN: 9780749463250 (pbk.); 0749463252 (pbk.); 9780749463267 (ebook); 0749463260 (ebook).Subject(s): Product management | Branding (Marketing) | Customer relations
Contents:
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 I526 2012 (Browse shelf) | Available | 00001142 |
Total holds: 0
Includes bibliographical references and index.
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG