Brand together : (Record no. 3028)

000 -LEADER
fixed length control field 01782cam a22003974a 4500
001 - CONTROL NUMBER
control field 16984505
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110930s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011040582
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB1D6652
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015978463
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749463250 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749463252 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749463267 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749463260 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn731912807
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWK
-- CDX
-- UKMGB
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number I526 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/063
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ind, Nicholas.
9 (RLIN) 2575
Authority record control number (local)59947
245 10 - TITLE STATEMENT
Title Brand together :
Remainder of title how co-creation generates innovation and re-energizes brands /
Statement of responsibility, etc Nicholas Ind, Clare Fuller, Charles Trevail.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent x, 172 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1845
Authority record control number (local)30302
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 1429
Authority record control number (local)30005
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fuller, Clare.
9 (RLIN) 2576
Authority record control number (local)59948
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trevail, Charles.
9 (RLIN) 2577
Authority record control number (local)59949
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Current Location Lost status Date last seen Source of classification or shelving scheme Permanent Location Full call number Not for loan Date acquired Barcode Koha item type Shelving location Damaged status Price effective from
YBP Library ServicesLee Yan Fong Library 2012-08-01 Lee Yan Fong LibraryHD69 B7 I526 2012 2012-06-2100001142BookLibrary Collection 2012-08-01
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG