Lee Yan Fong Library

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McDonald, Malcolm.

Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris. - 4th ed. - Chichester, U.K. : Wiley, 2012. - 162 p. : ill. ; 25 cm.

Previously ed.: published as The marketing plan in colour : a pictorial guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004.

Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.

ISBN: 9781119943136 (pbk.)

Nat. Bib. No.: GBB219625 bnb

Nat. Bib. Agency Control No.: 016038030 Uk

Subjects--Topical Terms:
Marketing--Planning--Comic books, strips, etc.
Marketing--Management--Comic books, strips, etc.

LC Class. No.: HF5415.13 / M36913 2012