Marketing plans : (Record no. 3045)

000 -LEADER
fixed length control field 01749cam a2200337 a 4500
001 - CONTROL NUMBER
control field ocn779243956
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120210s2012 enka b 000 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB219625
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016038030
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119943136 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)779243956
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Transcribing agency UKMGB
Modifying agency YDXCP
-- BWX
-- IBS
-- CPV
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CPVA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number M36913 2012
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number HF5415.13
Item number .M327 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 3629
Authority record control number (local)29306
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title a complete guide in pictures /
Statement of responsibility, etc Malcolm McDonald and Peter Morris.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, U.K. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 162 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previously ed.: published as The marketing plan in colour : a pictorial guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning
Form subdivision Comic books, strips, etc.
9 (RLIN) 3630
Authority record control number (local)60301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Comic books, strips, etc.
9 (RLIN) 3631
Authority record control number (local)60302
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morris, Peter,
Dates associated with a name 1931-
9 (RLIN) 3632
Authority record control number (local)60303
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
Title of a work Marketing plan in colour.
9 (RLIN) 3633
Authority record control number (local)60304
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b40911469
b cir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Date acquired Price effective from Permanent Location Current Location Not for loan Date last seen Shelving location Koha item type Source of acquisition Total Checkouts Date checked out Barcode Damaged status Lost status Source of classification or shelving scheme Full call number
2012-06-212012-08-01Lee Yan Fong LibraryLee Yan Fong Library 2016-12-30Library CollectionBookYBP Library Services 12016-08-0800001159   HF5415.13 M36913 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG