Marketing plans : a complete guide in pictures /
by
McDonald, Malcolm
; Morris, Peter; McDonald, Malcolm.
Material type: 
BookPublisher: Chichester, U.K. : Wiley, 2012Edition: 4th ed.Description: 162 p. : ill. ; 25 cm.ISBN: 9781119943136 (pbk.).Subject(s): Marketing -- Planning -- Comic books, strips, etc | Marketing -- Management -- Comic books, strips, etc
Contents:
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M36913 2012 (Browse shelf) | Available | 00001159 |
Total holds: 0
Previously ed.: published as The marketing plan in colour : a pictorial guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004.
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG