One-to-one web marketing build a relationship marketing strategy one customer at a time / [electronic resource] :
Cliff Allen, Deborah Kania, Beth Yaeckel.
- 2nd ed.
- New York : John Wiley, 2001.
- xv, 351 p. : ill.
"Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing. Market segmentation. Web sites--Design. Internet advertising.