Allen, Cliff, 1948-

One-to-one web marketing build a relationship marketing strategy one customer at a time / [electronic resource] : Cliff Allen, Deborah Kania, Beth Yaeckel. - 2nd ed. - New York : John Wiley, 2001. - xv, 351 p. : ill.

"Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Internet marketing.
Market segmentation.
Web sites--Design.
Internet advertising.

Electronic books.

HF5415.1265 / .A419 2001eb


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