One-to-one web marketing (Record no. 31713)

000 -LEADER
fixed length control field 01733nam a2200433 a 4500
001 - CONTROL NUMBER
control field EBC120272
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010518s2001 nyua s 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0471013714 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC120272
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL120272
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10026395
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL34099
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)469667941
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .A419 2001eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Allen, Cliff,
Dates associated with a name 1948-
245 10 - TITLE STATEMENT
Title One-to-one web marketing
Medium [electronic resource] :
Remainder of title build a relationship marketing strategy one customer at a time /
Statement of responsibility, etc Cliff Allen, Deborah Kania, Beth Yaeckel.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc John Wiley,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 351 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note "Wiley computer publishing".
500 ## - GENERAL NOTE
General note Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
500 ## - GENERAL NOTE
General note Includes index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kania, Deborah,
Dates associated with a name 1963-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yaeckel, Beth.
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Cliff,
Dates associated with a name 1948-
Title of a work Internet world guide to one-to-one Web marketing.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=120272
Public note Click to View

No items available.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG