One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time /
by Allen, Cliff; Kania, Deborah; Yaeckel, Beth; Allen, Cliff; ProQuest (Firm).
Material type:
BookPublisher: New York : John Wiley, 2001Edition: 2nd ed.Description: xv, 351 p. : ill.ISBN: .Subject(s): Internet marketing | Market segmentation | Web sites -- Design | Internet advertising | Electronic booksOnline resources: Click to View
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"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG