Normal view MARC view ISBD view

One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time /

by Allen, Cliff; Kania, Deborah; Yaeckel, Beth; Allen, Cliff; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: New York : John Wiley, 2001Edition: 2nd ed.Description: xv, 351 p. : ill.ISBN: .Subject(s): Internet marketing | Market segmentation | Web sites -- Design | Internet advertising | Electronic booksOnline resources: Click to View
No physical items for this record

"Wiley computer publishing".

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG