Gummesson, Evert, 1936-
Total relationship marketing [electronic resource] / Evert Gummesson. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2008. - xiv, 376 p. : ill.
Previous ed.: 2002. "Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy."
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Marketing--Management.
Electronic books.
HF5415.55 / .G86 2008
Total relationship marketing [electronic resource] / Evert Gummesson. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2008. - xiv, 376 p. : ill.
Previous ed.: 2002. "Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy."
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Marketing--Management.
Electronic books.
HF5415.55 / .G86 2008
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG