Total relationship marketing (Record no. 32674)

000 -LEADER
fixed length control field 01454nam a2200373Ia 4500
001 - CONTROL NUMBER
control field EBC535136
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080409s2008 ne a sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780750686334
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0750686332
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC535136
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL535136
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10464269
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL307424
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)635293465
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .G86 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gummesson, Evert,
Dates associated with a name 1936-
245 10 - TITLE STATEMENT
Title Total relationship marketing
Medium [electronic resource] /
Statement of responsibility, etc Evert Gummesson.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 376 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Previous ed.: 2002.
500 ## - GENERAL NOTE
General note "Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=535136
Public note Click to View

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