Total relationship marketing [electronic resource] /
by Gummesson, Evert; ProQuest (Firm).
Material type:
BookPublisher: Amsterdam ; Oxford : Butterworth-Heinemann, 2008Edition: 3rd ed.Description: xiv, 376 p. : ill.ISBN: ; .Subject(s): Relationship marketing | Marketing -- Management | Electronic booksOnline resources: Click to View
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Previous ed.: 2002.
"Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy."
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG