Lee Yan Fong Library

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Lindemann, Jan.

The economy of brands [electronic resource] / Jan Lindemann. - Basingstoke : Palgrave Macmillan, c2010. - ix, 184 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Brand name products.
Product management.
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD69.B7 / L56 2010

Dewey Class. No.: 658.5038