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The economy of brands [electronic resource] /

by Lindemann, Jan; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, c2010Description: ix, 184 p. : ill.ISBN: ; .Subject(s): Brand name products | Product management | Branding (Marketing) | Electronic booksOnline resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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