The economy of brands (Record no. 32777)

000 -LEADER
fixed length control field 01289nam a2200361Ia 4500
001 - CONTROL NUMBER
control field EBC555525
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091125s2010 enka sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780230232501
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0230232507
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC555525
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL555525
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10400091
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL267400
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)650307488
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number L56 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5038
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindemann, Jan.
245 14 - TITLE STATEMENT
Title The economy of brands
Medium [electronic resource] /
Statement of responsibility, etc Jan Lindemann.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 184 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=555525
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