Lee Yan Fong Library

Normal view MARC view ISBD view

Prasad, Rajiv Rangan,

Advertising : the social aid challenge / Rajiv Rangan Prasad. - 1 online resource (290 pages)

Includes bibliographical references and index.

ISBN: 9789350437087 (e-book)

Subjects--Topical Terms:
Advertising--Social aspects--India.
Advertising--Government policy--India.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5813.I4 / .P73 2009

Dewey Class. No.: 659.10954