Advertising : (Record no. 32956)

000 -LEADER
fixed length control field 01812nam a2200433 i 4500
001 - CONTROL NUMBER
control field EBC588548
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151002t20092009ii ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9788189981334
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350437087 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC588548
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL588548
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10417516
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL280754
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)700695696
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ii---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.I4
Item number .P73 2009
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Prasad, Rajiv Rangan,
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title the social aid challenge /
Statement of responsibility, etc Rajiv Rangan Prasad.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi, India :
Name of publisher, distributor, etc Swastik Publishers & Distributors,
Date of publication, distribution, etc 2009.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2009
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (290 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF title page (EBL, viewed September 28, 2015).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Government policy
Geographic subdivision India.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Prasad, Rajiv Rangan.
Title Advertising : the social aid challenge.
Place, publisher, and date of publication Delhi, India : Swastik Publishers & Distributors, c2009
Physical description 280 pages
International Standard Book Number 9788189981334
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=588548
Public note Click to View

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