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Advertising : the social aid challenge /

by Prasad, Rajiv Rangan [author.].
Material type: materialTypeLabelBookDescription: 1 online resource (290 pages).ISBN: ; 9789350437087 (e-book).Subject(s): Advertising -- Social aspects -- India | Advertising -- Government policy -- India | Electronic booksOnline resources: Click to View
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (EBL, viewed September 28, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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