Lee Yan Fong Library

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Riezebos, H. J., 1960-

Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. - Abingdon, Oxon ; New York, NY : Routledge, 2012. - xv, 191 p. : ill. ; 22 cm.

Includes bibliographical references (p. [177]-180) and index.

ISBN: 9780415665186 (hbk. : alk. paper) 0415665183 (hbk. : alk. paper) 9780415665193 (pbk. : alk. paper) 0415665191 (pbk. : alk. paper) 9780203802489 (ebook) 0203802489 (ebook)

LCCN: 2011013949

Subjects--Topical Terms:
Product management.
Brand name products.
Branding (Marketing)

LC Class. No.: HF5415.15 / R544 2012

Dewey Class. No.: 658.8/27