Positioning the brand : (Record no. 3330)

000 -LEADER
fixed length control field 01319cam a2200361 a 4500
001 - CONTROL NUMBER
control field 2011013949
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110407s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011013949
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415665186 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415665183 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415665193 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415665191 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203802489 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203802489 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- CDX
-- VP@
-- BWX
-- NhCcYBP
-- CPV
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number R544 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number HF5415.15
Item number R544 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Riezebos, H. J.,
Dates associated with a name 1960-
9 (RLIN) 10906
Authority record control number (local)60894
245 10 - TITLE STATEMENT
Title Positioning the brand :
Remainder of title an inside-out approach /
Statement of responsibility, etc Rik Riezebos and Jaap van der Grinten.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ;
-- New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 191 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [177]-180) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1845
Authority record control number (local)30302
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 1542
Authority record control number (local)33698
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grinten, Jaap van der.
9 (RLIN) 10907
Authority record control number (local)60895
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b40598238
b cir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Barcode Date acquired Price effective from Current Location Date last seen Lost status Shelving location Damaged status Source of acquisition Permanent Location Source of classification or shelving scheme Full call number Koha item type Not for loan
000013792012-09-062012-09-19Lee Yan Fong Library2012-09-19 Library Collection YBP Library ServicesLee Yan Fong Library HF5415.15 R544 2012Book 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG