Lee Yan Fong Library

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Russell, Edward.

The fundamentals of marketing [electronic resource] / Edward Russell. - Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010. - 191 p. : ill. (chiefly col.). - AVA fundamentals . - AVA fundamentals. .

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Communication in marketing.
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .R87 2010