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The fundamentals of marketing [electronic resource] /

by Russell, Edward; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: AVA fundamentals: Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Description: 191 p. : ill. (chiefly col.).ISBN: ; .Subject(s): Communication in marketing | Marketing -- Management | Electronic booksOnline resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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