Lee Yan Fong Library

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Belz, Andrea.

Product development [electronic resource] / Andrea Belz. - New York : McGraw-Hill, c2011. - xii, 240 p. : ill. - McGraw-Hill 36-hour course series . - McGraw-Hill 36-hour course series. .

Includes index.

Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up. pt. 1. Planning : dress for success -- pt. 2. Implementation : it ain't over 'til it's over.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
New products.
Product management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.153 / .B45 2011

Dewey Class. No.: 658.5/75