Product development [electronic resource] /
by Belz, Andrea; ProQuest (Firm).
Material type:
BookSeries: McGraw-Hill 36-hour course series: Publisher: New York : McGraw-Hill, c2011Description: xii, 240 p. : ill.ISBN: ; .Subject(s): New products | Product management | Electronic booksOnline resources: Click to View
Contents:
Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
pt. 1. Planning : dress for success -- pt. 2. Implementation : it ain't over 'til it's over.
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Includes index.
Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
pt. 1. Planning : dress for success -- pt. 2. Implementation : it ain't over 'til it's over.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG