Lee Yan Fong Library

Normal view MARC view ISBD view

Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 1 online resource (629 pages)

ISBN: 9781281552488 (e-book)

Subjects--Topical Terms:
Advertising--Europe.
Communication in marketing--Europe.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5813.E79 / .P457 2007

Dewey Class. No.: 659.1094