Marketing communications : (Record no. 36135)

000 -LEADER
fixed length control field 01876nam a2200421 i 4500
001 - CONTROL NUMBER
control field EBC5139338
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180914s2007 enk o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780273706939
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781281552488 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5139338
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5139338
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL155248
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027159788
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e------
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.E79
Item number .P457 2007
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1094
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Financial Times Prentice Hall, An imprint of Pearson Education,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (629 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision Europe.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
Geographic subdivision Europe.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Van den Bergh, Joeri,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Pelsmacker, Patrick de 1957-
Title Marketing communications : a European perspective.
Edition Third edition.
Place, publisher, and date of publication Harlow, England : Financial Times Prentice Hall, An imprint of Pearson Education, 2007
Physical description 629 pages
International Standard Book Number 9780273706939
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5139338
Public note Click to View

No items available.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG