Burke, Jack.
Relationship Aspect Marketing. - 1st ed. - 1 online resource (323 pages)
The Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't.
9781563438189
Electronic books.
HF5415.55.B87 2001
658.812
Relationship Aspect Marketing. - 1st ed. - 1 online resource (323 pages)
The Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't.
9781563438189
Electronic books.
HF5415.55.B87 2001
658.812
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG