000 -LEADER | |
---|---|
fixed length control field | 02352nam a22004093i 4500 |
001 - CONTROL NUMBER | |
control field | EBC5067492 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MiAaPQ |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191009123147.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191009s2003 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781563438189 |
-- | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9781563437410 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC5067492 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL5067492 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL103992 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1011253376 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.55.B87 2001 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Burke, Jack. |
245 10 - TITLE STATEMENT | |
Title | Relationship Aspect Marketing. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Los Angeles : |
Name of publisher, distributor, etc | Silver Lake Publishing, |
Date of publication, distribution, etc | 2003. |
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | �2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (323 pages) |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
520 ## - SUMMARY, ETC. | |
Summary, etc | The Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Print version: |
Main entry heading | Burke, Jack |
Title | Relationship Aspect Marketing: Building Customer Loyalty in the Internet Age |
Place, publisher, and date of publication | Los Angeles : Silver Lake Publishing,c2003 |
International Standard Book Number | 9781563437410 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5067492 |
Public note | Click to View |
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